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Geneva is located in Ontario County 50 miles SE of Rochester between Canaddaigua and Waterloo along Highway 20 near Seneaca Lake State Park and in the Western Region of the state. On Seneca Lake, largest of the Finger Lakes, Geneva is the center of a rich agricultural and nursery region. A local wine research and development center explores new ways of growing grapes and making wine; numerous vineyards are found in the area. Geneva is part of the Rochester, New York metro area.

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